Cookie Policy and GDPR Compliancy Information

This page provides information about:

  • how we use cookies on our website;
  • how we do not use cookies on the analysis platform; Digiseg Analytics –
  • the contact details of the Digiseg Data Controller, Digiseg Protection Officer as well as the purpose and legal basis for processing the data analysed in Digiseg Analytics
  1. WHO ARE WE? 

This website is operated by Digiseg ApS, which is a company registered in Copenhagen, Denmark with company registration number 36987375. Registered office: Flæsketorvet 26-28, DK-1711 Copenhagen V.

If you have any questions regarding Digiseg’s cookie policies or processing of data in connection to Digiseg Analytics or Digiseg’s GDPR Compliance, please contact:

Digiseg Data Controller: Søren H Dinesen:

Digiseg Protection Officer: Kenneth Andreasen:

Digiseg operates to internet sites:

  • is an internet page build to showcase Digiseg and for new clients to find our contact details.
  • (incl. the domain is an analytical platform where advertisers and agencies can analyse online display campaigns, without the use of cookies and without saving Personal Identifiable Information (PII)


A cookie is a small file of letters and numbers that we put on your device when you browse our website.


The cookies we use are “analytical” cookies. They allow us to recognise and count the number of visitors to our website and to see how visitors move around the website. This helps us to provide visitors with a better experience and improve the way our websites work, for example by ensuring that visitors are finding what they are looking for easily.

Our cookies are not used to collect information which (by itself) allows us to identify who you are.


Most web browsers allow some control of most cookies through the browser settings. For more information on this and more information about cookies in general, you may wish to visit For information about how to delete cookies from your mobile device, you may need to refer to your handset manual.

Please be aware that restricting cookies is likely to affect your ability to use our websites effectively and may make areas of our websites inaccessible or inoperable.



Digiseg is subject to GDPR article 14: Information to be provided where personal data have not been obtained from the data subject.

Purpose of processing and legal grounds for handling personal data

The European data protection law allows the use of personal data where the benefits (or “legitimate interests”) of doing so outweigh the possible negative implications for the relevant individuals. These are the grounds on which we usually rely when we handle personal data for the purpose of marketing analysis.

The benefits that are being pursued are:


Interest Explanation
Segmentation analysis We have an interest in helping advertisers understand the effect of their marketing by offering consumer segmentation analysis.
Running a business We have an interest in running our business and we process information where necessary to do so.

In some circumstances, we may have other grounds to process personal data. These are set out in the following table, along with examples of the circumstances in which they might apply.


Grounds Examples
Necessary for performance of a contract with the relevant individual, or to take steps for entering into a contract. If you sign up for one of our products or services, it will often be necessary for us to use your details in order to provide that product or service.
Necessary in order to comply with a legal obligation. Regulators, government bodies, and courts have powers to order us to provide information and, like any other organisation, we sometimes have to comply with their requests.

    What kinds of personal data do we use

We may collect information about your computer including: your IP address, operating system, and browser type. This is for system administration and to analyse aggregate information.

     Storage of personal data

Digiseg Analytics aim at not storing any personal data. The platform is designed to analyse live data flows, aggregated results are recorded and stored, without saving the inbound data.


We take the security and disclosure of personal information very seriously and as such we will not sell, trade, rent or otherwise provide personal information sent to us via our site to any third parties save as set out above.

We are mindful of the importance of upholding the security of information under our control. All data collected through our site that is stored electronically, on secure servers, and we have stringent security and confidentiality procedures covering the storage and disclosure of such information, in accordance with the current Data Protection legislation. We endeavour to take all reasonable steps to protect the privacy of personal information.